Coffee Golf achieved seamless iOS user acquisition with mobile web technology
Shallot Games leveraged Dotplay's mobile web platform to transform their user acquisition strategy — and quickly exceeded their ROAS targets as a result.
BACKGROUND
Shallot Games, creators of Coffee Golf, is a mobile gaming studio focused on creating engaging casual games. Their titles have achieved significant success on the App Store, with Coffee Golf becoming a standout hit in their portfolio.
THE CHALLENGE
Scaling iOS user acquisition in a post-SKAN world
Coffee Golf's success on the App Store created a strong foundation, but Shallot Games faced significant challenges in scaling their iOS user acquisition campaigns. The implementation of Apple's SKAN framework introduced complexities in tracking and optimization that made it difficult to achieve their growth targets.
With delayed postbacks and limited real-time data visibility, the team struggled to optimize their campaigns effectively. The complex setup requirements for SKAN tracking also slowed down their ability to test and iterate quickly on different user acquisition strategies.
Shallot Games needed a solution that would allow them to bypass these iOS user acquisition hurdles while maintaining the ability to accurately measure and optimize their marketing spend. They wanted to find a way to reach iOS users more efficiently while getting immediate feedback on campaign performance.
THE SOLUTION
Dotplay transformed Coffee Golf's iOS UA with instant mobile web gameplay
Dotplay's solution centered on creating a mobile web version of Coffee Golf that players could instantly access from ads. This approach eliminated the need for complex SKAN tracking and provided immediate campaign performance data.
They implemented a seamless single-click experience where users could start playing immediately from the ad, without needing to download the app. The mobile web version maintained the core gameplay experience while offering a frictionless path to try the game.
Progress synchronization between the web version and iOS app was implemented, ensuring users who enjoyed the game could continue their progress after downloading. This created a natural conversion path while gathering real-time engagement data.
THE RESULTS
Coffee Golf rocketed up the charts while improving UA performance
+16%
D3 ROAS exceeded
Real-time
Campaign Optimization
Dotplay's mobile web solution delivered exceptional results for Shallot Games, exceeding their ROAS targets by 16% while eliminating SKAN complexity.
The instant gameplay approach led to significantly higher user engagement and more efficient UA spending, creating a sustainable growth model for continued success.
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When it comes to UA scaling efficiency, mobile web is hard to beat.
"Dotplay's ad solution has exceeded iOS ROAS goals and unlocked the ability for us to scale further. We look forward to expanding our partnership and achieving profitable growth."
Brad Scarboro
Co-Founder of Shallot Games
Next Steps
Building on this success, Dotplay and Shallot Games are expanding their partnership with several key initiatives:
UA Expansion
Scaling successful campaigns to new channels and markets
Targeting Differentiation
Refining audience targeting for optimal performance
Web iAPs
Implementing in-app purchases for the web version